Social media press release and screencast: The PR industy has been slow to adapt to new media options: true or false?

Here I present a little multimedia work done to explore the issue of the PR's industry and new media relations today.
Hopefully the video posted below will shed some light on what is the PR's view on the recently introduced digital communication tools and how did the PR field professionals adapt to it as well as what does the future hold for young PR practitioners in this new era of technological change and the rise of new approaches to communication processes and information distribution.