Monday 2 March 2009

University of Westminster's PR student publishes screen cast on today's PR industry relations with the new media reality.

University of Westminster's PR student publishes screen cast on today's PR industry relations with the new media reality.

A screen cast has been made available online, analysing and exploring the way PR practitioners relate to today's new media reality and the way it affects the industry.

London, March 02, 2009



  • The PR world faces a new challenge in the way it approaches the communication process as well as information distribution; new channels of communication are revolutionising the traditional PR perspectives and strategies.



  • There has been a shift in communication control where the main stakeholders have gained equal opportunities in participating to the ongoing communication processes; that has been made possible by new technology communication tools.



  • Interactive and digital PR are the next step towards a more effective PR practice based on 2-way communication models.


PR 2.0
recommended readings

MULTIMEDIA ELEMENTS
QUOTES

Quotes on on today's PR industry and new media reality:



  • "It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It's a full cicle." - Terry Catchpole, The Catchpole Corporation

  • "This is the most curious segment of the population, the people who ae seeking out the new and the useful. This is the audience that doesn't need to be interrupted because they are already listening. They are alert." - Seth Godin (on blogs)

  • "Shut up and listen. Listening is hard for companies, and ironically, it's hard for communicators too, the command-and-control types accustomed to." - Mike Manuel, Yahoo's search division

For additional quotes please contact the spokesperson listed above.
About the screencast: the screencast is meant to portray the way the PR industry relates to the new and revolutionized communication strategies, as new media and social media have changed forever the interaction processes among stakeholders.
RELATED LINKS

PR-media blog
PR-media blog explores the ever changing relationship between media and PR.

How not to launch a new media PR pactice
Article

CONTACT INFORMATION


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